So, you must be new to this algorithm, don’t you?
Hummingbird is the term given for a new and novel search platform which Google uses from September 2013. To have the release date remembered, just remember the GTA 5 video game’s release date, i.e. September 2013. The name denotes being very precise and fast within itself. And it’s designed to get this word signified on every basis – by what doesn’t it mean, why is it called Hummingbird and why is it associated with Google, etc.
For every query you are typing in your search engine, i.e. Google, Hummingbird is more attentive towards observing each and every word in a search engine query. It is always making sure that the whole query or the whole conversation or even the sentence (don’t underestimate the capability) is being made allowances for and taken consideration, not just the main words which you are thinking it would see. The goal of the ultimate Hummingbird is that the pages matches the word or the headline you have written in Google.
This algo is designed and being intended to apply the best technology through many web pages Google sees in a day, so that the web pages themselves can improve better search results and less bounce rates. Therefore, it is pretty much beneficial for us in the digital marketing arena.